Gucci Unveils New Campaign
Gucci Gift has unveiled the campaign that draws inspiration from the world of travel in a nod to the House’s founding history and heritage. The campaign celebrates the magic of the festivities and the joy of sharing these moments with loved ones in the spirit of this special time of year.
The film has been envisioned by creative director Alessandro Michele, the images captured by Carlijn Jacobs and the film shot by Jordan Hemingway cast a light on the shimmering and joyful spirit of the festive season.
Trolleys, duffels, and cases of different shapes and sizes for carrying all things necessary (and not) take center stage, recounting the House’s imaginative vision of travel, while lace, ruffles, rich velvets, and sequins all add to the magic of the Holidays. The House’s signature bags are dressed for the occasion, presented in tone-on-tone palettes, miniature proportions, precious leathers, and with optical motifs. Passengers showcase a curated selection of fine jewellery and watches as they travel in suites adorned with pieces from the Gucci Décor collection. Vanity tables display elegant, collectible Gucci Beauty designs alongside a Lifestyle selection that includes lounge and leisure wear as well as items from the Gucci Pet collection modelled by a troupe of darling dogs along for the ride.
