Goafest 2023: Leo Burnett Named Digital Specialist Agency Of The Year, Mindshare Wins Mobile Specialist Agency Of The Year
On Day 2 of Goafest 2023, Zee Entertainment Enterprises Limited (ZEEL) won the Broadcaster of the Year Award. Digital Specialist Agency of the Year was awarded to Leo Burnett India, and Mobile Specialist Agency of the Year went to Mindshare. The title of Technology Specialist Agency of the Year has been awarded to Mindshare as well.
FCB Group India also took home the awards for Public Relations Specialist Agency of the Year and Direct Specialist Agency of the Year. The award for Design Specialist Agency of the Year was won by COG Culture.
Leo Burnett India won the day's only Grand Prix for its "Airtel 175 Replayed" campaign, among other accolades. The prize was presented in the Digital category under the subtitle, "Digital Craft - Creative Use of Video." With seven gold medals, Leo Burnett India took first place in the list of winners. FCB Group India, which also received seven gold medals, and it shared first place.
For its "Missing chapter" campaign for P&G Whisper, Leo Burnett India won three golds. It also won two golds for its "Airtel 175 Replayed" campaign, one gold for its "Oreo #BringBack2011" campaign, and one gold for Josh's "Safe Swipe" campaign. The "Chatpat" campaign by FCB Group India for SOS Children's Villages India took home four gold awards, as well as one gold each for the campaigns by Gomantak Private Limited, Mudra Pratishthan's "SHUBH DAHAN," Unaids' "Unbox me," and Navneet Education Limited's "Tr. for Teacher."
Culver Max Entertainment Private Limited, placed third overall in the Broadcaster Abbys category after the first two agencies, received four gold awards. In addition to one each for "India's Laughter Champion" and "Dil Diya Galla," it received two gold awards for "Kaun Banega Crorepati Season 14 (Launch-Sanju).
The next significant gold winner was Mindshare, which took home three yellow medals for their campaign for Dove, "Thumbstopping Beauty Biases."
The recipients of winners who took home one gold award includes, Enormous for ‘Robbery’ TVC for Asahi India Glass Limited; White Rivers Media for Sony LIV’s ‘Shark Tank India Season 2’; Wunderman Thompson for Exide’s ‘The Moving Canvas’; IBS Fulcro for Kotak General Insurance’s ‘The Text And Drive Challenge’; Madison World for Nicotex’s ‘Quit smoking with your friend Nico!’; VMLY&R for Unipads’ Adeli; Zee Entertainment Enterprises Limited for Dance Karnataka Dance - S6and Viacom 18 Media Private Limited for ‘The Office Chill Kind of Guy’.
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