Flipkart, Vivo's 'ZoomInOnIndia' Campaign Captures India's True Essence
Flipkart partnered with Vivo, YouthBeat, and SW Studios to unveil the "ZoomInOnIndia" campaign, highlighting the impressive camera capabilities of the Vivo X100 smartphone. The campaign's goal is to position the Vivo X100 as a smartphone with DSLR-like features.
The core idea behind the campaign was to go beyond stereotypes and portray the authentic essence of India. Photography enthusiasts were encouraged to explore and capture vibrant cities and landscapes using the advanced camera features of the Vivo X100. Conducting photo walks in iconic locations like Banaras, Srinagar, Darjeeling, and Pondicherry during the golden hour, photographers showcased the nation's diverse beauty. SW Studios played a crucial role in managing the production of these captivating images, overseeing the photo walks and ensuring high-quality content throughout the campaign.
Raghav Bagai, Co-founder of Sociowash, said, “With this campaign, our aim was to redefine how we perceive the Indian landscape through the lens of photography. And what better way to achieve this than with something that's just an arm's reach away - your phone. At Sociowash, we believe we've done exceptionally well, given our understanding of the current youth fraternity. It's truly heartening to witness the overwhelming response and active participation from young photography enthusiasts across the nation. This campaign was designed to be a two-way interactive experience, and platforms like Instagram played a pivotal role in its success. The 'ZoomInOnIndia' initiative not only resonated with our target audience but also sparked engaging conversations within the community.”
YouthBeat, as part of the campaign, introduced the 'Incredible India Through Your Lens' Photography Contest, attracting over 5000 entries to capture India's cultural richness with any smartphone. Photographers like Abhishek Jammwal and Abbas Baig contributed to the "ZoomInOn India" initiative, inspiring widespread participation, including 5000+ entries from colleges like Amity University and Hindu College.
