Exhicon Events Media Solutions revealed the enhancement and rescheduling of the Pune Music Festival to Blue Ridge, Pune. This relocation is in line with Exhicon’s recent acquisition of the Pinewoods Golf Club and its opening coinciding with the festival.
Exhicon hopes that this venue will add a new dimension to the music festival with a blend of entertainment and luxury.
Aligned with the booming popularity of music festivals in India, as highlighted by a recent BookMyShow report, Exhicon aims to set a new benchmark. This enhancement is a part of Exhicon's vision to synergise entertainment with luxury lifestyle experiences.
Top Indian music festivals gross over INR 300 crore annually. This booming sector, driven by widespread popularity and diverse musical attractions, continues to flourish, attracting massive crowds and sponsorships.
The company expects a significant boost in revenue streams from the coalescence of the Pune Music Festival with the opening of the Pinewoods Golf Club.
The Indian golf industry generates an estimated revenue of around INR 800 crore to INR 1,000 crore annually. This growth is primarily driven by increasing golf tourism, corporate sponsorships and a growing number of golf courses across the country.