Emami Agrotech Ropes In Katrina Kaif
Emami Agrotech has relaunched Healthy & Tasty.
With this relaunch, the brand targets a business turnover of Rs 5000 cr within the next 3-5 years. As a part of this relaunch, Emami Healthy & Tasty has also revealed a brand-new packaging makeover across its 4 variants - Mustard, Soyabean, Sunflower and Rice Bran.
The brand has roped in actor Katrina Kaif as its national brand ambassador. She will be paired with Ravi Kishan, the superstar actor in a separate commercial for the brand’s mustard oil variant.
As a part of its continuous process of innovation and excellence, Emami Agrotech has introduced ‘Ultralite’ Soyabean Oil, the lightest version of soyabean oil that its R&D and technical team with the help of global technology experts has successfully developed.
Speaking about this relaunch, Debasis Bhattacharya, President, Marketing, Emami Agrotech says, “A successful brand needs to evolve to stay fresh and relevant in the consumer space. As a response to the needs of dynamic consumer preferences, it is important for a brand to find the right connection. Hence, our new packaging represents a smart, minimalistic look to establish itself as a modern progressive brand. We also believe that Emami Healthy & Tasty brand will succeed to capture a wider consumer mind space with the launch of Ultralite Soyabean Oil.”
The brand will be investing in 360-degree marketing visibility across Television, Print, OOH and Digital to capture one of the highest shares of voice within its category. Emami Healthy & Tasty in its new look will be available in varied pack sizes in pouches, bottles and jars at competitive price points.
