Diwali 2022: The Campaigns Which Re-Define Festival

Diwali, the festival of lights is equally known as the season of shopping, for oneself and loved ones. The festive season in India comes wrapped in sweet boxes. Thus, it is the best time for the market to flourish and for marketers to acquire consumers. 

Below are mentioned a few festive campaigns of 2022:

Siyaram's Re-emphasises Coming Home 

Is Diwali really complete without family? In this video, Siyaram’s captures the emotion of coming home to your family and reminds you of the culture and tradition of celebrating Diwali together. 

Siyaram’s is known for its values and connection with the culture. This film is an attempt to recall the brand roots of coming home.

Wagh Bakri Brews “Pyar Wali Chai” 

Tea in India is not just a beverage. The brand boasts of serving this country with love since 1892. In collaboration with tiqui-taka, a Mumbai-based creative agency, the brand has launched 4 ads - a 3-ad campaign titled ‘PyaarWaliChai’ and another film that is an announcer Wagh Bakri has been voted as India’s Most trusted tea brand. The 4th ad will go live before Diwali. 

Luminous Wishes ‘Sada Roshan Raho’ 

Luminous Power Technologies has rolled out its Diwali campaign, “Sada Roshan Raho”, featuring cricket legend Sachin Tendulkar. The campaign is aligned to the company’s brand identity of “Roshan” - illuminating people’s lives, by spreading joy and positivity.

The film beautifully captures the spirit of India’s festival of lights, Diwali, and links its festive sparkle with social well-being.  

The campaign tagline, ‘Sada Roshan Raho’ extends as a blessing to all, with the promise of a life full of radiance and subtly introduces Luminous as the brand that enables this illumination.

 

Spinny Extends Its Go Far With PV Sindhu

Spinny celebrates the spirit of the festive season with PV Sindhu, an extension of the ‘Go Far’ campaign, released earlier this year. 

‘Go Far, to come together’ features Spinny’s squad captain PV Sindhu and celebrates the quintessential Indian family, the quintessential Indian celebration. A bit of chaos, and a lot of love.

Spinny captures this through a celebratory road trip to Sindhu’s heritage home, with her big family whilst touching upon the little moments that make getting together extra special.

Niva Bupa Adds Fresh Perspective To Diwali Gifting 

Niva Bupa Health Insurance has launched a digital campaign to kickstart the Diwali festivities. The campaign, conceptualised and executed by Leo Burnett, has been designed to celebrate the festival of lights with more enthusiasm and joy this year, by gifting token of good health.

For the past two years, due to a surge in coronavirus cases in the country, Diwali was not celebrated in its full rigor. This makes the upcoming Diwali all the more special as people are looking forward to spending some quality time with their near and dear ones this Diwali. Since the tradition of gifting is synonymous with Diwali, on this occasion Niva Bupa is introducing a new concept of gifting this festive season and urging everyone to light up each other’s lives by gifting a comprehensive health policy to secure the near and dear ones against any kind of medical emergency.

Magicpin’s ‘Badla Lo’ Promote Revenge Shopping By Stepping Out

Magicpin has launched its festive campaign, "Badla Lo", to bresteponotony of staying indoors by stepping out and taking revenge by shopping.

The campaign film starring Vijay Raaz, talks about how people’s behaviour has drastically changed over the last few years forcing people to stay in rather than stepping out. 

Through this digital campaign, magicpin is urging people to break the monotony and go out shopping and having fun. 

#RedefiningCelebration Applauds The Power Of Womanhood

Sabhyata has launched its Diwali campaign, #RedefiningCelebration. This year, the campaign features Bollywood Actor, Sheeba Chaddha who is seen interacting with a young, and nervous female candidate ahead of her job interview.

Through #RedefineCelebration, Sabhyata aims to raise awareness and encourage working women to come forward and change the norms. The soulful video establishes an Indian woman’s affinity to ethnic wear, reflects her cultural values and celebrates the spirit of womanhood. 

Wiggles Celebrates Diwali As #TyohaarWithFurryvaar

With an objective to make Diwali more inclusive and mindful of pets, Wiggles has launched another thought-provoking and purpose-driven campaign to ensure a pet-safe and inclusive Diwali this year with its #TyohaarWithFurryvaar campaign with the tagline- “Iss Saal Naya Riwaaz Banate Hain, Tyohaar Furryvaar Ke Sath Manate Hain.” 

This Diwali, Wiggles has urged families to change how we look at rituals and traditions and keep their pets in mind while creating their shopping lists, ensure pet treats are a part of the sweets at home, and not forget that one adorable selfie with their fur buddy.

As a part of the #TyohaarWithFurryvaar campaign, Wiggles introduces Tyohaar ki Mithai, which creates awareness and educates how Indian sweets can be toxic for pets. It also shared recipes for pet-friendly sweets.


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