Diwali 2022: Brands Launch Firecracker Campaigns To Ignite Spark
It's the most awaited festival, when the sweet boxes filled with soan papdi and kaju katli are given as gifts among family and friends. It is undeniable to say that Diwali is the time when brands can easily enhance consumer engagement and brand value during the gifting spree.
Campaigns for Diwali 2022 bring together celebrity endorsements, festive offers and creative narratives to build the belonging campaign.
Below are a few campaigns that struck a chord with consumers:
McDonald’s India Encourages Customers To 'App Karo, Save Karo'
Celebrating the festive season, McDonald’s has launched ‘App Karo, Save Karo’ campaign encouraging customers to download the McDonald’s brand app for special offers on their favourite McDonald’s menu items.
The ‘App Karo, Save Karo’ campaign intends to build the McDonald’s Mobile App as a go-to mobile platform for value-seeking customers to get the best of McDonald’s by accessing exclusive deals in-store and at drive-thrus and do much more.
OPPO Focuses On #InspirationAhead
OPPO has launched its Diwali Campaign in line with its motto #InspirationAhead. The positive brand film shines a spotlight on people who do things differently to inspire change.
The film—with its theme of #InspirationAhead—sends a message about how different thinking can provide an out-of-the-box solution to a problem. The message at the end of the film, ‘be the light that inspires’, has been portrayed aptly throughout, to inspire others to relook at the way we see things.
Cadbury Celebrations Unveils #ShopsForShopless
Cadbury Celebrations has released its new campaign #ShopsForShopless. The campaign highlights that by leveraging technology, communities can unite in powerful ways. With a virtual store offering hawkers the opportunity to sell their products, the campaign targets to support and motivate the ones, who do not have their permanent stores.
Coca-Cola Invites Consumers To Celebrate Diwali Together
Coca-Cola has unveiled a new #MilkeHiManegiDiwali campaign. For this holiday season, the campaign encourages people to 'meet' their family and friends, not just 'greet' them.
Diwali Sounds Better On JBL
JBL, kickstarts its festive campaign with “Diwali Sounds Better on JBL” highlighting the festive mood of the people after two years of muted celebrations and the sounds of festivities in the air. The 45 – day digital campaign kicks off with asking people to “Mute the World; Unmute the Festivities”.
Tanishq's Pehli Diwali
Tanishq has launched its much anticipated Diwali campaign, 'Pehli Diwali'. As a tribute to all Indian women, the film commemorates their 'Firsts' on the path to reinventing themselves, an occasion that deserves a 'Pehli Diwali' celebration. Every first brings a sense of optimism that is reflected in the festive campaign.
Bring Home an Acer, Bring Home Prosperity
Acer India has launched its new film, which follows the emotions of a father as he is about to meet his daughter for Diwali, after she married someone of her choice without his permission. But over the course of meeting her new family, the father discovers that the daughter's world is indeed one of happiness and prosperity. Acer India wishes to celebrate such a world and the joy of being a part of it in more ways than one.
American Eagle Presents `Give Love. Get Love
American Eagle, India is bringing its ‘Give Love. Get Love.’ donation led campaign, by inspiring customers to spread the festive cheer. This campaign encourages customers to donate garments to American Eagle, who in turn, will donate them to The Clothes Box Foundation. The garments collected will then be refinished and distributed to those most in need of essential clothing. For every donation made, customers will receive a special discount on their next AE Jeans purchase. In 2021, American Eagle’s ‘Give Love. Get Love.’ donation led campaign, collected over 5,000 garments.
Kinder Joy Diwali Wonder Box
Kinder Joy, the flagship brand of Ferrero India, introduces ‘Kinder Joy Diwali Wonder Box’ as a premium gifting option, especially for kids. Hence signifying the pure moments of joy, cherishing the family togetherness during Diwali with something tasteful for kids to enjoy. It is an initiative that revolves around the concept of kids gifting during festivals. The campaign continues to build on the tagline of #KhaokheloKhushRaho, Kinder Joy’s TVC aims at showcasing the moments of happiness in the life of the kids, during the festive season. 
Senco Gold & Diamonds- Festival Of Artistry Campaign
Senco Gold & Diamonds announced a new campaign - Festival of Artistry with Bollywood heartthrob and brand ambassador Kiara Advani to celebrate upcoming Dhanteras and Diwali.
Commenting on the occasion, Joita Sen, Director, Senco Gold & Diamonds said, “ Our campaign titled #FestivalofArtistry featuring Kiara Advani personifies today’s Indian woman as she prepares to welcome good fortune & prosperity into her life with the auspicious touch of pure gold & exclusive jewellery from Senco Gold and Diamonds.
