Dalmia Cement Launches Shubh Shubh Banao
Dalmia Cement (Bharat), an Indian cement major and a subsidiary of Bharat Limited, has successfully launched the 'Shubh Shubh Banao' campaign to leverage this festive season for building brand awareness and enhancing user engagement through online and offline initiatives. The core idea behind the campaign is to project Dalmia Cement’s expertise in the construction domain.
The campaign has been performing exceptionally across social media, and it has reached 31.7 million people, received 123 million impressions, 80 million video views, and 20.76 million engagements so far.
The campaign's aesthetic has been designed to exude a festive and celebratory sentiment, all the while keeping it rooted in the organisation’s trusted foundation, and its communication follows a unique, relatable, and engaging approach.
The campaign introduces a protagonist, NAT—Natarajan Anand Terai, a fictitious contractor who has made 100 buildings in his 15-year-long career and, along the way, discovering Dalmia Cement’s unique attributes—is a strategic step to provide the online audience with an interactive and engaging experience in a jovial manner, through humorous videos, memes, and posts.
A special contest has been crafted to drive user engagement with the brand and also foster user-generated content. The contest invites users to take a photo of their favourite wall and post it on Facebook or Instagram, tagging Dalmia Cement. The winners of the contest will be selected based on their creativity and will receive Shubh Shubh Gifts.
