Casiotone Launches ‘No Screen Summer’ Campaign, Encouraging Parents To Adapt Alternate Activities
Increased screen time has been a growing concern among parents, especially since the pandemic started. Addressing this problem, Casio India introduced a social media campaign showcasing the benefits of learning music as well as other activities and how it can help children develop creativity and cognitive skills.
The brand has released teaser visuals designed to interest parents and encourage them to explore the idea of picking up a Casiotone Mini keyboard for their children, under the age of ten years. This campaign emphasises the role of music learning from an early age via creative storytelling to connect with its audience.
Commenting on the campaign, Kota Obayashi, Business Head (Music and Education), Casio India, said, “As a brand that is dedicated to prioritizing the needs and desires of our consumers, we have consistently ensured that our product offerings provide meaningful value to their lives. We have developed the 'No Screen Summer' campaign for Casiotone Mini keyboards, with a specific focus on targeting mothers of children under the age of ten years. This campaign highlights the adverse effects of excessive screen time on children and amplifies the numerous benefits of engaging in music as a healthy and enjoyable alternative.”
Moreover, the brand also plans to collaborate with mother influencers on social media platforms, creating engaging content and promoting the campaign, showcasing the features and benefits of the Casiotone Mini keyboard.
