BYJU’S Bags Silver At 2022 Cannes Lions International Festival
Edtech company, BYJU’S, has bagged a Silver Lion Award at the 2022 Cannes Lions International Festival. The ‘Master Ji’ digital campaign received the Entertainment Lion award in the Talent: Film, Series, and Audio Craft category. BYJU’S also received two shortlists in the Direction and Casting category, respectively.
The winning campaign was conceptualised and ideated by BYJU’S in-house brand and creative team and produced by Dora Digs Films. BYJU’S was nominated in this category among other names like Apple, Burger King, BBC, Renault, Facebook, and more.
Elated about the win, Vineet Singh, VP – Brand and Creative Strategy, BYJU’S said, “It’s a proud milestone for us at BYJU’S. The ‘Master Ji’ campaign is a testament to BYJU'S belief in creating and driving meaningful messaging to connect with its audience. We are extremely grateful for everyone who supported us in achieving this dream run and kudos to our brilliant in-house team for ideating and executing the film so beautifully.”
Released with the hashtag, #LearningUnlearnRelearn and #KeepLearning, the BYJU’S teacher’s day ad campaign paid tribute to teachers who have made a difference in millions of lives while gently underscoring the struggles they may have experienced with the sudden shift to online classes during the pandemic. The film further shines the light on how teachers rose to the occasion during the pandemic and continued imparting knowledge while learning new tricks of the trade themselves, further cementing the message that learning never stops.
