BW Businessworld’s Latest Edition Explores The Future Of Wearables, With Homegrown Brand Noise On The Hotseat
In a landscape where technological innovation and economic strategies shape the future, BW Businessworld’s latest edition offers an in-depth analysis of India’s exciting wearables market. The issue also offers a comprehensive overview of how the FY2025 interim budget lays the blueprint for the upcoming elections in July.
The Resilience and Dominance of Homegrown Brands
BW Businessworld’s cover story delves into the extraordinary journey of India's wearables, smartwatches and true wireless audio sector. With an impressive growth narrative, the segment highlights the dominance of homegrown brands such as boAt, Noise, Boult Audio and Fire Boltt, which have successfully maintained their market lead against global giants like Apple, Samsung and Oppo. This not only underscores the success of the ‘Make in India’ initiative but also the potential for local enterprises to thrive in a competitive ecosystem.
Despite projections of a slowdown to single-digit growth in 2024, from nearly 35 per cent in the previous year, industry leaders are undeterred. Their increased investments in advertising and R&D are strategic moves to capture a broader consumer base and reinforce the sector's foundation for long-term success.
Exclusive Insights from Noise's Founders
Highlighting the spirit of innovation and strategic planning, an extensive interview with Amit and Gaurav Khatri, the founders of Noise, sheds light on their journey of maintaining a bootstrapped venture for nearly a decade before partnering with a global powerhouse like Bose. This partnership marks a significant step in Noise's aggressive strategy to lead in the true wireless category.
India's Economic Outlook and the FY2025 Interim Budget
The special feature on the FY2025 interim budget offers a glimpse into India's commitment to achieving ‘Viksit Bharat’ by 2047. Through strategic investments in infrastructure, rural development, housing, education, technology and green energy, the government showcases its dedication to fostering sustainable growth and economic stability.
With a projected reduction in the fiscal deficit to 5.1 per cent for FY2025, alongside a prudent approach to subsidy management, the budget reflects a balanced path to fueling development while maintaining fiscal discipline. This approach, particularly ahead of the elections, signals confidence in India's growth trajectory and a commitment to long-term economic stability.
For more insights and the full stories, read BW Businessworld’s latest digital edition here.
