Budweiser Beats New Campaign Stimulates The Energy Drink Market
Anheuser Busch InBev India (AB InBev) is on the move to refresh the energy drink market with the delectable Budweiser Beats. It aims to not only provide a rejuvenating energy boost but also considers unleashing creativity and innovation. Their new campaign, ‘Get Your Beats On’, follows a group of diverse and dynamic creative individuals, from a visual artist and a visionary photographer to a fashion designer, coder and a band of musicians - united by their shared love for art and drive to innovate, create new.
The brand’s latest digital film captures the boundless energy and enthusiasm of artists, creators, and innovators, demonstrating Budweiser Beats to be the energy drink that is helping them to stay focused and concentrated throughout their creative journey. With this move, AB InBev reaffirms its commitment to providing diverse consumers across the country greater choice and access to innovative products, across occasions.
As they collaborate to craft a new beat, Budweiser Beats energy drink takes the limelight as the go-to source for sustaining their energy and sharpening their creative focus. With its unique blend of Natural Caffeine and B- Vitamins, Budweiser Beats delivers a superior tasting and lasting energy boost fuelling the creative process, giving individuals the space to bring alive something truly distinctive. It embodies the enterprising spirit, creative progress, and ever-evolving mindset of young Indians.
Vineet Sharma, Vice President Marketing - South Asia, AB InBev added, “We're thrilled to unveil our proposition for Budweiser Beats energy drink, which moves beyond the traditional adventure-focused narrative adopted by the category and instead emphasises on the cognitive energy that's essential for visionary minds. Our brand film beautifully captures the energy and passion of artistic individuals who turn to Budweiser Beats energy drink to fuel their creativity and push through boundaries. We recognise that creative minds need laser-sharp focus to unleash their potential and bring their visions to life in challenging environments and within demanding timelines. That’s why we’re thrilled to join them on this journey by offering the necessary energy boost to help them power through the exacting creative process. With Budweiser Beats energy drink, we're here to fuel creativity and bring unique ideas to the world - represented by musicians, dancers, visual artists, or simply passionate creators. We believe Budweiser Beats will be the perfect companion for anyone looking for a superior tasting energy drink made with natural caffeine & B-Vitamins that helps to unlock ones’ full creative potential.”
Budweiser Beats energy drink is now available at leading modern retail outlets, department stores and popular e-commerce aggregators across the country at Rs. 110 for a 250 ml can, making it easily accessible for all creative minds seeking an energising and flavorful beverage to power their pursuits.
