Bosch Partners With Amnet & Samsung For Its Weather API Campaign

Bosch has partnered with Amnet and Samsung to unveil its latest campaign for Weather API. The campaign is aimed to raise awareness about Bosch’s new washing and drying machines, leveraging moment marketing driven by weather conditions.

Executed by Amnet – dentsu’s global programmatic buying group, the campaign exemplifies the synergy of collaboration and innovation in impactful marketing initiatives. Using Weather API, the agency employed weather-driven messaging to swiftly generate consumer consideration. This allowed for triggers based on geo and weather conditions, enabling real-time ad activation on CTV screens.

Samsung played a pivotal role in the success of the campaign by providing access to its premium inventory and targeting expertise. Their partnership enabled seamless integration with Samsung’s CTV inventory, allowing them to deliver targeted ads to premium households. Additionally, Samsung's commitment to innovation ensured that the campaign leveraged the latest advancements in technology to maximise reach and impact.

The campaign made a significant impact, with Bosch setting new benchmarks in the industry. It garnered over 2.7 million impressions with an impressive 88 per cent video completion rate. Mumbai triggered the highest number of weather-based advertisements, constituting 20 per cent of all impressions. The campaign reached over half a million unique Samsung households, with 41 per cent of all households reached, making it a valuable audience for Bosch to engage with beyond traditional linear channels.

Speaking on the campaign, Tanushree Singh, Brand Manager, Bosch says, “Dryers are a very new category in the Indian market, and we wanted to capitalise on the rainy season with contextual messaging to drive consideration in consumers' minds. The creative integration of Weather API into OEM CTV effectively engaged the audience during rain and thunder conditions, setting a new standard for marketing impact. It was well executed and managed by the dentsu team for achieving a high Video Completion Rate and high reach amongst premium Indian Households.”

Subham Singh, Sr. Manager Programmatic, Amnet adds, “At Amnet, we pioneered the execution of APAC's first CTV campaign with integrated weather triggers, leveraging the Dv360 and Samsung CTV partnership. With an innovative approach, we ensured to deliver unprecedented reach with commendable frequency, showcasing our commitment to innovation. We are thrilled about our partnership and dedicated to continuing to deliver more innovations in upcoming projects.”

Prabhvir Sahmey, Senior Director, Samsung Ads comments “Leveraging the unique capabilities of CTV can help marketers create more relevant campaigns that reach consumers in the right moments. This innovative approach by Amnet and Bosch shows the market how powerful CTV advertising solutions can be leveraged to create a memorable moment for consumers.”