Conceptualised by Publicis India with Creative Directors Aman Mannan and Shitu Patil bringing this to life, the film captures the unique story from the perspective of a sofa
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The campaign helps audiences see men beyond their sexual desires
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This campaign is designed to reflect Somany’s versatile product portfolio, appealing to diverse audiences and enhancing brand visibility across digital and traditional platforms
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The tagline, 'APAR Desh Ka Taar', encapsulates the brand's unwavering commitment to ensuring safe and resilient homes across India
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This collaboration enhances visibility and customer engagement across digital, social, and traditional marketing platforms.
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The campaign film captures the joy of meaningful moments that make the festival truly special—whether it’s the warmth of early morning rituals, the fun of making sweets together, or the shared laughter while decorating the home
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The campaign, 'Man on a Mission', resonates deeply with today’s discerning audience, reflecting their aspirations for both personal & professional success
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Celebs such as Alaya F, Jasleen Royal, Sushant Divgikar, and Shreyanka Patil are the face of the campaign
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The campaign underscores Starbucks's dedication to honouring Indian traditions, making it the ideal third-place destination for creating new memories and reimagining cherished customs
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The campaign also features chefs Natasha Gandhi, Guntas Sethi, Saloni Kukreja along with, TV and media personalities - Disha Parmar Vaidya, Kishwer Merchant, and Rimpa Roy
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