Author
Yukta Raj
In a chat with BW Marketing World, Rishab Gupta, CMO - CabBazar talks about his expansion plans
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During the launch of India's first digital watch boutique, Gitanjali Saxena, CBO discusses how the consumer behaviour for luxury goods has evolved
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Muneer shares his perspective on the acquisition and how the artist-influencer ecosystem is enhancing the music and entertainment sector in India
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Robert Godinho, MD-India, Media.Monks tells BW Marketing World why they held an open house on virtual production and how this would disrupt and ease the process of film-making in future
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The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication
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The guidelines specify that individuals or groups who have access to an audience and the power to affect their audiences' purchasing decisions or opinions about a product, because of the influencer's or celebrity's authority, knowledge or relationship with their audience, must disclose
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During the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends
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Let's have a look at some of the campaigns that various brands have come up with this Valentine's Day
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Let's have a look at the conversation with the CEO of Bagzone on the brand strategy and plan for 2023
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The Union Budget 2023-24, which is claimed to be the first budget in Amrit Kaal is growth-oriented and future-focused. Let's have a look at the probable changes for Marketing and Advertising Segment
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