Bajaj Unveils 'Built For Life' Campaign
Bajaj has unveiled its latest range of geysers through a pan-India multimedia campaign ‘Bajaj: Built For Life’.
The brand's creative agency McCann Worldgroup India has worked on the TVC and the campaign will be leveraged across TV, print, digital & in-store.
The brand has conducted category-wise, in-depth research that highlighted multiple consumer pain points in each category, which have been addressed by considerable investments in R&D and product design.
The brand has launched a range of geysers with the DuraAce Tank and several different outstanding features.
