Asics, Rohan Bopanna Come Together To Promote Holistic Well-being

Asics, along with its brand athlete, Rohan Bopanna have come together to amplify the global brand campaign, ‘Move Your Mind with ASICS’. Rooted in Asics' timeless philosophy of "Sound Mind, Sound Body," this campaign celebrates the transformative power of movement as a gateway to holistic well-being. The brand believes in the transformative potential of movement to elevate spirits and mental well-being. The brand asserts that engaging in physical activity can lead individuals to a more positive psychological state. Asics emphasises that this principle applies universally, irrespective of one's athletic prowess or background.

This campaign aims to inspire people from all walks of life to experience the uplifting effects of movement by joining Asics in their journey towards physical and mental wellness.

Bopanna, on the other hand, serves as an inspiration to aspiring athletes everywhere, proving that with hard work and dedication, one can achieve the aspired goals. 

On the partnership, Bopanna says, “For me, movement has always been key to unlocking my true potential. Having the opportunity to partner with a brand like ASICS which shares this philosophy, is incredibly exciting. Their dedication to providing athletes with the right equipment has been instrumental in my journey, both on and off the court. Together, we strive to inspire others to recognise their potential and embrace movement as a pathway to self-discovery.”

With this campaign, Asics has also launched the French Blue Pack collection with Rohan Bopanna which includes favourites of Rohan and other Tennis players worldwide, Gel-Resolution 9, Solution Speed FF 3 and Pro Fit Tech Apparel.

Commenting on the launch of the brand campaign, Rajat Khurana, managing director, Asics India and South Asia comments, “For many years now, ASICS has been on a mission to influence as many athletes as possible to experience the uplifting impact of movement on the mind as a way of achieving their physical goals. Through this campaign featuring ASICS Brand Athlete Rohan Bopanna, we aim to embolden sportsmen to embrace choices that expand their horizons, encourage personal movement to achieve their ultimate goals.”