AOI Associates With Boxer Mary Kom To Spread Awareness Around ‘Early Detection & Diagnosis Of Cancer’

American Oncology Institute (AOI) one of the cancer hospital chain associates with Indian Olympic boxer champion Mary Kom to spread awareness around ‘Early Detection and Diagnosis of Cancer’. The association also reinforces the commitment of AOI’s tagline “we journey with you” by educating and empowering the masses about the importance of early detection and diagnosis of Cancer.

Speaking about early detection, Dr. Jagprag Singh Gujral, Group CEO, CTSI, South Asia, says, “In India, every year 1 million new cases of cancer are diagnosed. With the increasing rate of cancer in the country, it is imperative to spread awareness about the early detection and diagnosis of various types of cancers. We are glad to be associated with Mary Kom for the enormous task of voicing out the importance of regular screening and early detection of Cancer which can significantly improve survival rates and outcomes. AOI has always remained at the core of offering precision cancer care solutions and with this association; we take a step ahead in our commitment.”

As per Global Cancer Observatory (GLOBOCAN) 2018, India alone has contributed to 13.2 per cent of total cancer cases in the Asian continent with more than one-third being oral, breast and cervical cancer cases. India has the highest estimated oral cancer cases worldwide and the second-highest number of breast and cervix uteri cancers in the Asian sub-continent. The country also has the majority of patients with advanced disease (Stages 3-4) at the time of diagnosis. Hence, early detection is imperative to detect the signs and symptoms as early as possible. Common cancers like breast, cervical, colorectal and oral can be diagnosed at early stages from signs and symptoms that will help to improve the outcomes.

Commenting about the association, Mary Kom, shares, “I am extremely happy to partner with American Oncology Institute for spreading awareness and promoting early detection as the key to beating Cancer. For an athlete, one of the most important elements is to be prepared for every situation. The same principle applies in boxing and the training mainly focuses on building offensive skills and knowing how to land those punches and counter punches is key. Likewise, early diagnosis of Cancer focuses on detecting symptomatic patients as early as possible. The earlier you detect, the higher the changes of a better outcome just like knowing every move of the opponent. Through this association, I am hoping to spread the importance and relevance of early detection and empowering every citizen to be prepared and lead a healthy life.”

Tina Choudhury, Campaign Lead, CTSI South Asia, comments, “Awareness is the key to early detection of Cancer which also resonates in all our brand campaigns. To amplify our brand’s messaging further, we are delighted to have associated with Mary Kom. She is the true advocate to drive our brand narration on 'early detection' while connecting it with her boxing principles of moving before the opponent hits or being prepared. We believe that she will be the perfect motivator to encourage people for early diagnosis and regular screening while spreading awareness on the importance of early detection of Cancer.”