Amrutanjan Healthcare Introduces Electro+, Ropes In Ruturaj Gaikwad As Ambassador

Amrutanjan Healthcare has introduced the latest addition to its product lineup – the low-sugar variant of Electro+, an electrolyte drink. In conjunction with this launch, Amrutanjan also reveals Indian cricketer Ruturaj Gaikwad as the brand ambassador for Electro+.

Gaikwad's dedication to his sport and commitment to maintaining peak performance aligns perfectly with Electro+'s core values of promoting health and vitality. As the brand ambassador, Gaikwad will play a pivotal role in showcasing the benefits of Electro+ and encouraging consumers to prioritise hydration and electrolyte balance for overall well-being.

The brand's new TVC showcases the importance of Electro+ in combating dehydration and tiredness and staying hydrated during intense physical activity. The commercial features Ruturaj Gaikwad in action on the cricket field, visibly fatigued and in need of revitalisation during a drinks break. The video emphasises the importance of Electro+ in combating exhaustion and restoring vitality, making it an essential companion for individuals leading active lifestyles.

S Sambhu Prasad, chairman and managing director of Amrutanjan Health Care states, "At Amrutanjan, we are committed to offering innovative solutions that promote health and well-being. The introduction of the low-sugar variant of Electro+ underscores our dedication to meeting the evolving needs of our consumers. We are delighted to welcome Ruturaj Gaikwad to the Amrutanjan family and are confident that his association with Electro+ will resonate with audiences across India."

Mani Bhagavatheeswaran, chief marketing officer at Amrutanjan Health Care adds, "Ruturaj Gaikwad epitomises the spirit of vitality and resilience, making him the perfect choice to represent Electro+. This association, beyond a simple endorsement, is about raising awareness and making electrolyte drinks a go-to choice for anyone seeking an effective way to stay energised and combat fatigue throughout their day. Ruturaj's dedication to peak performance makes him the perfect voice to remind consumers about the importance of prioritising hydration and electrolyte balance. We look forward to a successful partnership with Ruturaj Gaikwad and to educating consumers about the everyday necessity of electrolyte balance for optimal health and vitality."

Ruturaj Gaikwad comments, “I am extremely delighted to be partnering with Amrutanjan Healthcare for their brand Electro+. Hydration and energy maintenance are crucial not just for athletes like myself, but for everyone in their daily routines. Ensuring adequate electrolyte balance is essential for peak performance and overall health, whether one is hitting the field or managing daily tasks. I am glad that we have a solution from Amrutanjan Electro + for that. I hope more people will now be aware that staying well-hydrated not only boosts mood, memory, and attention but also contributes to overall well-being.”