Adani Group Celebrates Resilience In #HumKarkeDikhateHain Campaign
'Hum Karke Dikhate Hain,' the Adani Group's new multi-media, multi-platform advertising campaign, has been launched. The "Hum mushkilo ki nahi sunte, karke dikhate hai" (Undeterred by challenges, we deliver on our commitments) campaign, created by Ogilvy India, is a powerful testament to the Adani Group's resilience, tenacity, and relentless pursuit of overcoming obstacles to build world-class infrastructure, both in India and abroad.
Pranav Adani, Director, Adani Enterprises commented, “The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to driving positive change in the lives of millions of Indians. As a first-generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of our culture.”
The Adani Group commemorates 35 years of loyal service to India with a 100-second television commercial that takes viewers on a visually breathtaking tour around the country. The campaign will be launched in the coming weeks across print, TV, and social media platforms.
Piyush Pandey, Chairman of Global Creative & Executive Chairman - India, Ogilvy stated,“Investing in infrastructure and national development projects needs determination and belief. This is the spirit of Adani and its new corporate campaign.”
The Group has expanded into a world-class portfolio of independently managed market leaders that have transformed industry practises in sectors such as energy and utilities, transportation and logistics, materials, metals and mining, and direct-to-consumer.
