Account Wins: Infectious Advertising And BC Web Wise

Infectious Advertising Bags Creative Duties Of Bayer Brands

Infectious Advertising has been entrusted with the creative duties of five brands of Bayer, a healthcare and agriculture products brand. The accounts fall under Bayer's Crop Science Division and were won after a closely contested pitch.

Infectious’ task will be to strategize and deploy creative campaigns for the brands ARIZE®, DEKALB®, LAUDIS®, NATIVO®, and VAYEGO®, in multiple tiers and markets across the country.

Nisha Singhania, Director & Co-Founder, Infectious Advertising says, “It is always an honor when a client trusts you with their brand and gives you both, the strategic and creative mandate. We are thrilled to partner with a trusted and respected company like Bayer for five of their brands and look forward to creating waves for them.”

Street Wear® Cosmetics Relaunches With BC Web Wise As Its Brand Digital Partner  

Street Wear® Cosmetics relaunch with a bang for the new generation of rebellious spirits and curious minds. With BC Web Wise rewriting Street Wear® Cosmetics DNA to connect with the new Generation Z audience using influencers who celebrate self-love and are not afraid of expressing themselves. 

Relaunching with the bold and vivacious Street Wear® Lip2Last Matte Liquid Lipsticks and Street Wear® Playfull Matte Lip Crayons, Street Wear® joins hands with a  new league of influencers who are young, bold, curious, rebellious, and not afraid of being who they are through the #LipsDontShy micro campaign wherein these influencers express their true self with Lip Art using the Street Wear® lipstick range. 

The new range of products spans multiple make-up categories, using unique formulations suitable for the Indian skin type and in sync with the aspirations of the new-age consumers who embrace new ideas. 

Commenting on the relaunch, Umesh Modi, Chairman of Umesh Modi Group says, “We continue to invest in the Indian beauty market with the best of Global brands. With the new look of Street Wear®, we offer modern consumers not only world-class products but also a brand they connect with - the one which makes them break the stereotypes on beauty, gender, skin color, roles, and behavior. Street Wear® will continue innovating and launching many new color cosmetics products in the coming months”