Aamir Khan, Darsheel Safary Evoke Nostalgia In Charged By Thums Up's New Film

Charged by Thums Up from The Coca-Cola Company has unveiled its new campaign "Mind Charged, Body Charged", featuring Aamir Khan and Darsheel Safary.

Conceptualised by Ogilvy, the new film features Aamir Khan and Darsheel Safary in a visually appealing narrative, with Khan portraying various avatars throughout the film in larger-than-life situations.

Talking about the campaign, Tish Condeno, senior category director, sparkling flavours, Coca-Cola India and South-West Asia says, “With the introduction of the new Strawberry variant of Charged by Thums Up, we aim to continuously innovate, providing invigorating experiences to consumers. With this campaign, we are thrilled to welcome the legendary Aamir Khan back to the Coca-Cola family after 17 years, embodying the essence of Charged alongside Darsheel Safary, evoking a sense of nostalgia and excitement.”

To this, Khan adds, “It’s a really fun script, and I was really ‘charged’ by the concept, and I really enjoyed doing it. I’m happy to be a part of the Thums Up/Coke family. I am looking forward to the campaign going public and the audience response.”

Safary also comments, “It’s an absolute honour to be associated with the legendary Aamir Khan and reuniting on the screen with him after 17 years post Taare Zameen Par. As a young individual, I’m thrilled to embody the spirit of Charged, inspiring others to embrace life with vigour and passion, just like the beverage itself."

Sukesh Nayak, chief creative officer, Ogilvy India mentions, “Mind charged, Body Charged is an anthem of possibilities. Aamir Khan and Darsheel reunite after 17 years to ignite a passion of being able to do anything and everything. Aamir was a delight to partner with and he truly pushed the team to go beyond the obvious. He has personally sat through each and every role and crafted them to perfection. Hat tip to Adavit Chandan, the director who made this vision come to life with such class and passion. Big thanks to the entire team who pushed all boundaries to make mind-charged and body-charged happen.”