4700BC's New Campaign Features Mr BC
4700BC has launched their second campaign leg of Gatecrashing Chronicles. The film portrays an in-depth understanding of the recent rebranding from 4700BC to 4700. While the announcement came as a shock to many, it signified a rough patch between the brand and Mr BC. Based on the theme of separation, the film showcases Mr. BC attending a divorce party.
The film provides viewers with an explanation of Mr. BC’s recent outburst on social media. However, in the end, the film shows Mr. BC dancing on the stage with a tin of 4700BC popcorn signifying reconciliation between both, the protagonist and the brand.
“After the heartening response to the launch of our gifting ambassador Mr. BC, we wanted to ensure the second leg of the campaign is also equally clutter-breaking and engaging. We chose to pick on a divorce party theme as a celebratory occasion to gift instead of showing a conventional theme, in tune with the current times. 4700BC ensures to communicate with consumers through relatable and relevant content, creating novel and ground-breaking communiques such as our recent renaming announcement for clutter-breaking storytelling in the space of gifting. The digital film undertakes the narrative in-depth, catering to a generation that wants to pick up a novel, unique & unconventional gift,” says Chirag Gupta, Founder & CEO.
“Since we launched the first Mr. BC film, everyone around us started asking, What's Next? What can be crazier than crashing a 'Gangster Party'? The increase in divorce parties shows a significant shift towards people celebrating an end of an emotionally draining period and a new beginning. It is a fascinating concept just starting up in India, so we were like yeah, this is cool. This is what we want to discuss!” shares Abhishek Kumar, Brand Head.
The film will be aired across PVR and all digital platforms including popular OTT and social media platforms.
