Articles for Interviews

Broadening Consumers' Horizons

Digital is changing consumers in a positive way for Isha Sharma, especially when it comes to understanding food and asking the right questions

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The Rebranding Wiz

Chirag Chheda isn’t just another marketer who frets about rebranding challenges

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Charting WWE's India Growth Story

Chandni Davda has been WWE’s quintessential trusted source of knowledge in India

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Engineering Meets Marketing

Burhanuddin Pithawala has driven demand and revenue for brands such as OYO and Whitehat Jr in new geographies

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Building A Strategic Brand

One of Bhawna Sikka’s success stories is a digital campaign leveraging data & tech that resulted in double-digit growth for the brand

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Creative And Engaging Marketing

Marketing has to be result-oriented and Ayaaz Khan looks to achieve this by being versatile, adaptive and an eternally optimistic storyteller

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The Informed Decision Maker

Arushi Awasthi points out that digital was always on a growth curve. Even if some brands revert to pre-pandemic, it will not translate into slowing down digital

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Driving The Digital Explosion

Antara Kundu believes that the big change in marketing is around content, which is pushing digital marketing forward

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Data Is Defining Market

Ankit Khirwal is leading a team of experts using machine learning to improve marketing efficiency and downstream sales costs

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Serving Two Indias

Ameya Velankar believes that in the digital-intensive age, there is an emergence of different consumer ecosystems and newer market segments

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