It clocked over 35,000 crore minutes of watch-time for the 17th edition; a 53 per cent growth in video views compared to last season
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Sharma urges better sense to prevail amid relentless pursuit of 'exclusive content' to Star Sports on his social media account on ‘X’
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Interestingly, viewers of mobile displays remember brands better than viewers of larger screens, confirms the report
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Similar to the previous season, egaming still holds a dominant position in the top television categories
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They are closely followed by the automobile sector, which claimed a 24 per cent share
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