IPL 2024: TV Ads During First 48 Matches Up By 15%

Advertiser interest in the Indian Premier League is still high, even in the game's final stage. Compared to the same period last season, television advertising during the first 48 Indian Premier League matches has increased by 15 per cent. A notable rise in advertiser and category involvement is driving this growth.

The number of categories that advertised in the IPL this year has increased by 40 per cent, while the number of advertisers has increased by over 33 per cent, according to the most recent TAM statistics.

In the first 48 IPL 2024 matches, 32 new categories and 101 new brands were advertised. Similar to the previous season, egaming still holds a dominant position in the top television categories. This season, air conditioners, pan masala, perfume/deodorant, and a variety of food products are the top five categories, followed by e-commerce games. The top five categories from this year's IPL accounted for 46% of the total amount of ads.

Moving on to advertisers, Parle Products, Sporta Technologies, Vishnu Packaging, Vini products and Playgames 24*7 topped the charts.

Exclusive brands on Hindi+ English language channels this season are Fogg Master, Dabur Real Range, Amazon Prime Video, Dabur Red Bae Fresh Gel and the Espncricinfo App.