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Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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A significant shift in the PR field is its integration with the brand’s overall marketing strategy. When PR and Marketing work hand-in-hand, the result is a cohesive and compelling brand narrative that resonates with a broader audience
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ABP also secured five metals including one gold, two silver and two bronze, while The Hindu Group secured five metals including one gold, one silver and three merits
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As a first time attendee of Goafest, which is now taking place in Mumbai, for the first time in the history of this festival. With the theme 'The Age of Adaptability', let us delve into this with an open mind and with a spirit of innovation
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Centred on 'The Age of Adaptability,' the festival features over 50 speakers and entertainers, including keynotes from industry leaders
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Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more
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The campaign is an anthem sung by Mohit Chauhan and lyrics penned by JK Tyre's Chief Marketing Officer, Amit Gujral
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The campaign has been produced by Dharma 2.0 under the leadership of Punit Malhotra
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Industry-wide collaboration is imperative in driving forward responsible gaming initiatives and establishing best practices and standards to ensure a safe sustainable gaming environment for all stakeholders, writes Gunnidhi Singh Sareen
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