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AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna
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The democratisation of AI technology could lead to a surge in innovation, as small businesses and individual developers gain the tools to implement sophisticated AI solutions without the prohibitive costs associated with large models, writes Eshan Kaul
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Legal battle erupts as Tesla Power USA faces allegations of trademark infringement against Elon Musk's EV giant
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From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024
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Advertising Rocks 2024 features Indian and International solo categories. Four finalists per category perform at Goafest in Mumbai, with winners decided by jury and attendee votes
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Brands are unlocking a wealth of untapped potential by encouraging collaboration across various functions and external networks, and moving towards collective goals with efficiency and sophistication, keeping technology at the core to drive meaningful impact
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