Articles for Marketing

BW Top 100 Marketers Returns To Crown Marketing Masterminds
BW Top 100 Marketers Returns To Crown Marketing Masterminds

Scheduled for 29 August 2024, the BW Top 100 Marketers 2024 awards will celebrate diverse marketing talent driving innovation and brand success across India

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Swati Bhattacharya Joins GCPL's Lightbox Creative Lab As Global Head
Swati Bhattacharya Joins GCPL's Lightbox Creative Lab As Global Head

Bhattacharya will also be placed on the GCPL Global Management Committee and will be reporting directly to Sudhir Sitapati, Managing Director and CEO of GCPL

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BW Festival Of Marketing Returns With Its 2nd Edition For a Collective Brainstorm
BW Festival Of Marketing Returns With Its 2nd Edition For a Collective Brainstorm

Welcoming top brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and their marketing leaders join the second edition where marketers balance trends while staying rooted in brand fundamentals

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myTrident's CEO Rajneesh Bhatia Indicates Ambitious Marketing Blitz With Kareena Kapoor Khan
myTrident's CEO Rajneesh Bhatia Indicates Ambitious Marketing Blitz With Kareena Kapoor Khan

In a conversation with BW Marketing World, Rajneesh Bhatia, CEO, myTrident delves into the company's growth trajectory and marketing initiatives and more

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Future Of Marketing: Blending MMM & MTA
Future Of Marketing: Blending MMM & MTA

The challenge for marketers remains in dissecting and mastering the strategies that transform fleeting moments of attention into lasting and deep customer engagement, writes Tanmay Mohanty

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AI: Distribution, Logistics & Marketing Redefined
AI: Distribution, Logistics & Marketing Redefined

The power of AI and technology is just waiting to get unleashed to bring added efficiency to execution, measurement and strategy, writes Niranjan Gidwani

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AI Plus Creative Magic Is Really Powerful, Says The Sleep Company's CMO, Ripal Chopda
AI Plus Creative Magic Is Really Powerful, Says The Sleep Company's CMO, Ripal Chopda

The Sleep Company's CMO, Ripal Chopda speaks to BW marketing World exclusively, sharing insights on their Rs 80-85 crore marketing strategy, digital-first approach an campaigns aimed at enhancing customer engagement and brand value

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FNP Allocates 98% Marketing Budget To Digital This Festive Season
FNP Allocates 98% Marketing Budget To Digital This Festive Season

In an exclusive conversation with BW Marketing World, Avi Kumar, CMO, FNP reveals insights on changing consumer behaviour, marketing focus to digital platforms, data privacy measures and more

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Brands Embrace Borderless Content In Global Marketing Shift
Brands Embrace Borderless Content In Global Marketing Shift

As digital content transcends borders, authenticity and organic integration become key to reaching global audiences

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Content Marketing: Fusion Of Technology & Storytelling
Content Marketing: Fusion Of Technology & Storytelling

Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing

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