As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
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India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors
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Arunima Yadav, VP & Head of Marketing at Hindware Bathware & Tiles discusses blending tradition with a digital-first approach, celebrity partnerships and sports sponsorships to appeal to new generations in a candid conversation with BW Marketing World
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The global expansion requires a mix of research, localisation, flexibility and patience, says Johnson
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In Kumar's role as CMO, he will expand FNP’s market presence and leadership in the gifting industry globally, driving growth, innovation and engagement in key consumer segments
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Radio remains a powerful medium due to its extensive reach, trustworthiness, emotional engagement, interactive potential and diverse content formats, says Kukian
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In a candid conversation, Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt shares the company's vision to fuse commercial success with catalysing positive change, the powerful Harpic Loocator campaign contesting at Cannes Lions Glass and more
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Chandan Mukherji, the Director and Executive Vice President of Strategy, Marketing and Communication at Nestlé India on what lies ahead in marketing
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The pages of modern marketing are turning faster than ever. Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets
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From Baby Boomers to Gen Z, marketers navigate the complexities of a fragmented market, tailoring their approaches to connect with diverse age demographics and maximise reach across traditional and digital platforms
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