Articles for Marketing

Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook
Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook

With a legacy of 127-year-old parent brand, Nalin Jain, CMO, Godrej Capital shares insights into transforming financial marketing through customer-centricity, technological adaptation and genuine understanding of diverse market needs

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Intel's Roshni Das Steps Down After NeIntel's Roshni Das Steps Down After Nearly 20 Yearsarly 20 Years
Intel's Roshni Das Steps Down After Nearly 20 Years

Das was recently elevated to Vice President, Sales & Marketing Group and General Manager, Global Marketing Innovation and India Region in July 2024

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Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain
Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

From regional strategies to AI adoption, Gunjit Jain, EVP of Marketing at Colgate-Palmolive shares how India's legacy brand stays relevant across generations through strategic storytelling, consumer-first approach and more in an exclusive conversation with BW Marketing World

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The Fabulous Tribe Of Festive Czarinas
The Fabulous Tribe Of Festive Czarinas

Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence

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Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji
Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji

From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World

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Hindustan Unilever Cuts Ad Spend By 13.8% In Q2FY25
Hindustan Unilever Cuts Ad Spend By 13.8% In Q2FY25

In the second quarter, HUL's revenue hits Rs 15,729 crore as the home care segment leads with Rs 5,731 crore in sales

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Festive Shopping Trends: What's Hot This Year?
Festive Shopping Trends: What's Hot This Year?

As India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge

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The Darwinism Of The Marketing Species
The Darwinism Of The Marketing Species

Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column embracing brand storytelling over quick wins and nurturing consumer connections for lasting loyalty

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Brands Urge To Lead With Tech For Greater Good: Havas
Brands Urge To Lead With Tech For Greater Good: Havas

The report also guides brands to meet consumer demands for practicality, health and social responsibility

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Unlocking Emotional Connections: Power Of Storytelling During Festive Season
Unlocking Emotional Connections: Power Of Storytelling During Festive Season

Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi

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