Michelin has appointed Vitor Silva as its President of the Africa, India, and Middle East (AIM) Region. He will be based out of Pune, India.
Across his 28-year-plus tenure with the Michelin Group, Silva has held several key leadership roles in sales, marketing, and other commercial functions across North America, Europe, and Asia.
Most recently, Silva was the Chief Operating Officer at Euromaster, a wholly owned Michelin Group subsidiary and Europe's leading service provider for car, van, and truck fleets that operate in over 2,500 centres across 18 countries. Earlier in his career, he held several other leadership positions within the Michelin Group in domains such as two-wheel, truck, retread, and Distribution.
In his new role, Silva will steer Michelin's growth in the Africa, India, and Middle East regions, in addition to enhancing customer experiences and driving innovation that aligns with the company’s vision of sustainable mobility.
An avid motorcycle enthusiast, Silva is married and has a daughter.
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