Video content consumption also witnessed a significant increase; 194 per cent from 2023, the report further adds
Read MoreIt clocked over 35,000 crore minutes of watch-time for the 17th edition; a 53 per cent growth in video views compared to last season
Read MoreSharma urges better sense to prevail amid relentless pursuit of 'exclusive content' to Star Sports on his social media account on ‘X’
Read MoreThe brand's new positioning leverages consumer desire for adventure and exploration, positioning Ceat as a key ally in all journeys
Read MoreInterestingly, viewers of mobile displays remember brands better than viewers of larger screens, confirms the report
Read MoreNowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni
Read MoreThe 25-poster series has been conceptualised by the creative agency Brave
Read MoreSimilar to the previous season, egaming still holds a dominant position in the top television categories
Read MoreThey are closely followed by the automobile sector, which claimed a 24 per cent share
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