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Media rights re-evaluation, industry consolidation and delayed tech entries pose challenges to IPL’s future growth, raising doubts about the league's ability to maintain its global sporting dominance
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Video content consumption also witnessed a significant increase; 194 per cent from 2023, the report further adds
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Nowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni
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The 25-poster series has been conceptualised by the creative agency Brave
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