Video content consumption also witnessed a significant increase; 194 per cent from 2023, the report further adds
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It clocked over 35,000 crore minutes of watch-time for the 17th edition; a 53 per cent growth in video views compared to last season
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Sharma urges better sense to prevail amid relentless pursuit of 'exclusive content' to Star Sports on his social media account on ‘X’
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The brand's new positioning leverages consumer desire for adventure and exploration, positioning Ceat as a key ally in all journeys
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Interestingly, viewers of mobile displays remember brands better than viewers of larger screens, confirms the report
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Nowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni
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The 25-poster series has been conceptualised by the creative agency Brave
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Similar to the previous season, egaming still holds a dominant position in the top television categories
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They are closely followed by the automobile sector, which claimed a 24 per cent share
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