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“Without impact, innovation cannot meet its destiny,” says Dentsu’s president and global CEO, Hiroshi Igarashi as the agency gears up to expand its innovation hub
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McCann's 'Fit My Slippers' campaign for Buckaroo won a Gold and Bronze whereas Ogilvy India won a Bronze Lion on day one of Cannes Lions 2024
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Leo Burnett secures two shortlist spots, McCann's campaign, 'Fit My Feet' receives recognition for two subcategories, Ogilvy and FCB India Campaigns reserves one shortlist each
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As the festival begins today, day one is expected to witness the unveiling of Pharma, Health & Wellness winners whereas CMO insights, emotion in advertising and AI's role in leveraging consumer conversations take centre stage
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As the 71st Cannes Lions International Festival of Creativity begins, industry leaders bank on India's surging creative prowess to set new benchmarks on the global stage
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Last year, AI made its mark at the festival, and this year, its impact is even more evident as it seamlessly integrates itself into more aspects of the various industrial ecosystems, writes Neel Pandya
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Chairman and CEO of Mattel, Ynon Kreiz has been credited with transforming the company into an IP powerhouse, unlocking iconic brands' creative potential on global stage
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The Cannes Lions International Festival of Creativity assembles a 75-market juror army, with six doyens from India to filter the globe's best ads
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