Articles for CMO

Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook
Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook

With a legacy of 127-year-old parent brand, Nalin Jain, CMO, Godrej Capital shares insights into transforming financial marketing through customer-centricity, technological adaptation and genuine understanding of diverse market needs

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HUL's Sandeep Tanwani Joins Pidilite As CMO
HUL's Sandeep Tanwani Joins Pidilite As CMO

Tanwani will report directly to Bharat Puri, Managing Director of Pidilite Industries

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Ola's Sidharth Shakdher Joins Paytm As CMO & Business Head
Ola's Sidharth Shakdher Joins Paytm As Business Head

Shakdher will collaborate closely with CEO Vijay Shekhar Sharma to drive Paytm’s growth and profitability

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Reckitt's Arijit Sengupta Joins Zydus Wellness As CMO
Reckitt's Arijit Sengupta Joins Zydus Wellness As CMO

Previously Sengupta served as the Global Marketing Head for digital startups, where he led brand development and market expansion for Upspring, a wellness startup acquired by Reckitt

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Folk Tales Of Festive Marketing
Folk Tales Of Festive Marketing

Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, 'Confessions of a CMO' on the festive season being a marketer's dream

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CoinDCX Appoints Prashant Verma As Chief Growth & Marketing Officer
CoinDCX Appoints Prashant Verma As Chief Growth & Marketing Officer

In this role, Verma will drive user growth, revenue and marketing, enhance the CoinDCX brand and oversee BitOasis' marketing strategies for expansion and new market launches

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Akash Deep Batra Joins HP Inc As CMO For India, Sri Lanka & Bangladesh
Akash Deep Batra Joins HP Inc As CMO For India, Sri Lanka & Bangladesh

Batra joined the company in August and will be strengthening HP's presence in the South Asian market

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Mahindra Lifespace Developers's CMO, Viral Oza Steps Down
Mahindra Lifespace Developers' CMO, Viral Oza Steps Down

Oza's last day with the company will be 30 September 2024 after a tenure of over four years

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CMOs Must Make Bold Bets, Says Acko's Ashish Mishra
CMOs Must Make Bold Bets, Says Acko's Ashish Mishra

Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses

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