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CoinDCX onboards Prashant Verma as the Chief Growth and Marketing Officer (CGMO) of the DCX Group. Verma previously served as Head of Growth & Marketing at Blinkit and Chief Revenue & Marketing Officer at Licious.
In this role, Verma will be instrumental in driving user growth, revenue and marketing efforts while enhancing the CoinDCX brand across India. He will lead teams responsible for brand management, digital strategies, growth, category development, insights and customer lifecycle management.
In addition to his responsibilities with CoinDCX, Verma will also oversee marketing strategies for BitOasis, a DCX Group company in the Middle East, focusing on geographical expansion and launching new markets.
Prashant Verma, Chief Growth and Marketing Officer, CoinDCX said, “I am thrilled to join CoinDCX at such a pivotal moment in the crypto industry. With immense growth potential in both the Indian market and beyond, I look forward to leveraging my experience to drive user engagement, expand our geographical presence, and strengthen the CoinDCX brand. There is a tremendous opportunity to contribute to our mission of making Web3 and crypto mainstream, and I’m eager to lead the charge in realizing that vision.”
Minal Thukral, who has overseen CoinDCX's growth initiatives for more than five years, will now take on the responsibility of driving the growth of DeFi initiatives and will join the core leadership team at Okto.
On the appointment, Mridul Gupta, Founding Partner of CoinDCX, commented, “At this critical juncture, as CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s extensive experience as a full-funnel marketer and business leader in the consumer tech sector will be invaluable. He has a proven track record of building marquee consumer tech unicorns in India, and we are excited to have him lead our growth and marketing efforts.”
