Articles for marketing

AI In Marketing: Balancing Innovation With Ethics

By prioritising consumer trust, transparency, and responsible data use, marketers can harness AI to transform customer experiences and drive business growth, writes Mathur

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Companies Focus On Growth & Performance With 23% Hires In Marketing In Q1FY25: Report

Alongside, sales jobs witnessed a 30 per cent of hires, according to the Indeed Hiring Tracker

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60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail
60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail

In an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more

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Thriving In The Age Of Adaptability
Thriving In The Age Of Adaptability

As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times

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Creativity That Clicks
Creativity That Clicks

India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors

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Maiden Edition Of Momentum Conference 2024 To Be Held On July 3 In Delhi

The pages of modern marketing are turning faster than ever. Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets

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Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby
Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby

VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign

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Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH
Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH

The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby

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Goafest 2024 Shifts To Mumbai, Industry Embraces 'The Age of Adaptability'
Adland Celebrates Innovation & Resilience At Goafest 2024

Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution

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Zee Leads Broadcaster Abbys
Zee Leads Broadcaster Abbys

Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024

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