By prioritising consumer trust, transparency, and responsible data use, marketers can harness AI to transform customer experiences and drive business growth, writes Mathur
Read MoreAlongside, sales jobs witnessed a 30 per cent of hires, according to the Indeed Hiring Tracker
Read MoreIn an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more
Read MoreAs Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
Read MoreIndia's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors
Read MoreThe pages of modern marketing are turning faster than ever. Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets
Read MoreVML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign
Read MoreThe Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby
Read MoreDespite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution
Read MoreZee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024
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