The committee’s ambitious target is to ensure that 50 per cent of all advertising sites in India utilise recyclable materials by 2027
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The path forward for the industry lies in collaboration — between advertisers, manufacturers, and environmental advocates — to ensure that green advertising solutions not only reduce environmental harm but also enhance business performance, writes Vadhera
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On the B2B buyer side, 36 per cent say they would leave a supplier that doesn’t meet their sustainability expectations, mentions the report
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