"The new brand identity is more than just a change of colour, it embodies dynamism and blends authenticity with our ambition to redefine consumer experiences by leveraging design-led innovation and service differentiation," says its ED, Nyrika Holkar
Read MoreIn partnership with Conran Design Group, the brand has released two films as well, putting the spotlight on its three pillars
Read MoreThe brand's new campaign aims to connect with audiences by encouraging them to embrace their unique modes of relaxation
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