From the lens of a first-time attendee of Goafest, happening in Mumbai, the atmosphere seemed more akin to a serious conference than a vibrant festival and definitely not the typical 'toofani' Goa experience
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Post winning the Media Agency of the Year to bagging a total of 16 metals at Goafest 2024 Media Abby, Ajay Gupte, CEO, South Asia at Wavemaker speaks to BW Marketing World exclusively on the win, the campaigns and the use of AI
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Tata Play's CEO and Managing Director, Harit Nagpal urges embracing disruption, adapting business models and staying ahead to thrive, not just survive on Goafest 2024's opening session
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Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign
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