Articles for Recent News

Smytten’s #TryItAll Campaign Taps Gen Z’s Desire For Choice & Personalisation
Smytten’s #TryItAll Campaign Taps Gen Z’s Desire For Choice & Personalisation

The campaign featuring Apoorva Arora, Taaruk Raina, and Kritika Bhardwaj showcases Gen Z's love for exploration, offering a risk-free lifestyle journey where limitless choices and discovery come alive

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Intel's Roshni Das Steps Down After NeIntel's Roshni Das Steps Down After Nearly 20 Yearsarly 20 Years
Intel's Roshni Das Steps Down After Nearly 20 Years

Das was recently elevated to Vice President, Sales & Marketing Group and General Manager, Global Marketing Innovation and India Region in July 2024

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Fossil Names Nick Jonas As Brand Ambassador

Jonas will be the global watch ambassador for 2025 - 2026 with a worldwide campaign set to launch in the back half of 2025

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Mars Calls For Global Review Of Its Agencies

The BBDO and DDB departments of Omnicom currently handle Mars' creative duties. Mars' media buying and planning are managed by EssenceMediacom

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ICICI Securities Promotes Srirang TK To MD & CEO

Srirang succeeds Vijay Chandok who has stepped down from his position, effective November 27

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Cisco’s Q1 Earnings Boosted By AI Demand

Despite the positive results, Cisco’s shares dropped 1.4 per cent in extended trading following the company’s forecast for the second quarter

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Arvinder Singh Sahney Takes Charge As Chairman Of Indian Oil

A chemical engineer from HBTI, Kanpur, Sahney began his career with IndianOil in 1993

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Thomas Cook India Reports 37% Rise In Q2 Profits

The company saw substantial increases in profits, revenue and earnings across its travel services and holiday businesses, showing recovery and growth trajectory for the group

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From Function To Fashion: Why India’s Kitchen Appliance Market Is Booming?
From Function To Fashion: Why India’s Kitchen Appliance Market Is Booming?

Smart chimneys with auto-clean, motion sensors and thermal sensors are trending and this demand for modern kitchens extends beyond metro areas, reaching Tier-2 and Tier-3 cities as symbols of convenience and status, writes Dr M Nanda

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TV Ad Volumes For Autos Down 14%, Digital Soars By 55% In H1 2024
TV Ad Volumes For Auto Sector Down By 14%, Digital Soars By 55% In H1 2024

Maruti Suzuki and Hyundai lead the shift as the auto sector embraces digital and print to reach consumers more effectively

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