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Articles for Recent News

Former Cleartrip CEO Ayyappan R Ventures Into Quick Commerce With FirstClub: Report

Ayyappan R, who stepped down as Cleartrip’s CEO earlier this year, brings significant industry experience to his new venture

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FCB Rolls Out Creative Council For India To Elevate Culture Of Creativity

The council will drive the agenda of fostering a dynamic creative culture that inspires future-proof ideas and innovation

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Big Moves: ATSC, DEPT, Microsoft, Snap Inc.

Quick look at the big moves in the industry this week

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Tupperware Preparing For Bankruptcy?

The filing for bankruptcy comes after lengthy discussions on how Tupperware should handle its more than $700 million in debt between the company and its lenders

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FMCG Sector To Get Boost From Recovery In Rural Demand: Report

The above-normal monsoon and an increase in minimum support prices (MSPs), particularly for pulses are expected to further aid the sector

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Re’equil Celebrates 6th Anniversary With #PostPartumDepression Awareness Campaign
Re’equil Celebrates 6th Anniversary With #PostPartumDepression Awareness Campaign

The campaign aims to break the generational silence surrounding postpartum depression, empowering future parents to face the challenges of parenthood with confidence and support

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Folk Tales Of Festive Marketing
Folk Tales Of Festive Marketing

Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, 'Confessions of a CMO' on the festive season being a marketer's dream

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Negotiating Timelines & Targets Is Crucial: Puneeth Bekal, HDFC Securities

I prioritise clear goal-setting and defining dependencies across functions, ensuring these are discussed with relevant stakeholders, he shares

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Castrol's Rohit Talwar Revvs Up Marketing With Tradition, Tech & Cross-market Synergy
Castrol's Rohit Talwar Revvs Up Marketing With Tradition, Tech & Cross-market Synergy

Castrol India’s VP and Head of Marketing, Rohit Talwar returns to the Indian market after five years, sharing insights on media mix, data-driven personalisation, cross-cultural strategies and more in an exclusive conversation with BW Marketing World

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