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Re’equil’s new campaign video sheds light on the unseen struggles of postpartum depression, celebrating the quiet strength of mothers who navigate these challenges with resilience. The campaign emphasises that the best support comes from ensuring every mother knows she is not alone, even in difficult times.
The campaign aims to break the generational silence surrounding postpartum depression, empowering future parents to face the challenges of parenthood with confidence and support. The brand seeks to spark meaningful conversations around this crucial topic.
“We understand that postpartum can be a period of significant emotional challenge. Our campaign aims to celebrate the strength of mothers and promote open conversations about their experiences and resilience,” said the Re’equil Team.”
Each year, 60 lakh mothers and fathers face postpartum depression, a profound yet often overlooked issue. In India, 1 in 5 new mothers experience this condition, but societal stigma keeps it hidden. Silence can lead to isolation, but mothers often need understanding. Simply listening, validating their emotions, and offering non-judgmental support can create a safe space for them to heal.
The video is now live on Re’equil’s Instagram page, where the brand encourages everyone to join the conversation and celebrate the diverse and powerful journey of motherhood.
