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Articles for Recent News

Harmonising Metrics & Creativity In Digital Marketing Strategies

Industry experts navigate the complexity in finding the right metric, that does not compromise creative choices and also offers the best ROI

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Synergising Conversational Commerce With Consumer Conversation

Conversational commerce with a human touch is the future and brands have a responsibility to develop it, feel experts

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Collective Artists Network Procures Terribly Tiny Tales

This acquisition aligns with Collective Artists Network's vision to become the country’s leading new media company with its roots in popular culture and expanding its influence in the media industry

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News Anchor Manish Awasthi Moves To Indigo Group As Advisor

Senior TV journalist Awasthi spends 30 years in mainstream journalism and now steps down to serve in the corporate world

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Praseed Prasad Returns To GroupM India As Chief Growth Officer

In his second stint, Prasad will lead new business development and marketing

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BW Merits Celebrates Modern Marketing; Over 50 Brands Among Winners
BW Merits Celebrates Modern Marketing; Over 50 Brands Among Winners

Bisleri, Siemens, State Bank of India, Tata Motors, Razorpay, Cipla, Dalmia Cement among others take home Gold Merits

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The Future Of Digital Assistants: How AI Is Shaping Conversational Content Creation

Transforming the user experience, streamlining business processes and paving the way for a future of intuitive and empowering human-machine interaction are some its many benefits

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