Praseed Prasad Returns To GroupM India As Chief Growth Officer

GroupM India has appointed Praseed Prasad as Chief Growth Officer. In its newly created role, Prasad will lead GroupM’s growth, marketing and communications. The role is further designed to accelerate GroupM’s growth and strengthen its position as the industry’s leader in media investments and marketing partner.

Prasad will be based out of GroupM’s Bangalore office and report to Prasanth Kumar, CEO, GroupM South Asia.

In his new role, Prasad will oversee strategy and operations for GroupM’s business development, growth, marketing, and communications to clients, employees, and industry audiences. He will work closely with the agency and GroupM leadership to identify growth opportunities, develop integrated solutions that leverage the skills and expertise of the industry’s deepest bench of talent, and effectively communicate GroupM’s value proposition.

Prasad, returning to GroupM, brings a wealth of experience to this position. Prior to joining IceCream Labs in 2015, he held key roles within GroupM, including heading digital trading and overseeing digital investments for all GroupM clients. His diverse background also includes stints at Flipkart, where he ran the ads agency business and led media and partnerships, and at Google, where he managed Media Operations for EMEA markets and later ran the Google APAC Agency and Partner business.

Kumar said, “It is great to have Praseed back to GroupM as Chief Growth Officer. His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results. We anticipate that his leadership will directly benefit our clients and the brands we work with, driving innovation and enhancing performance.”

On his appointment, Prasad said, “I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards. Am excited to collaborate with all the agency teams to help drive our clients’ business impact and deliver them exceptional growth.”