Tata Consultancy Services’ New Brand Statement, ‘Building on Belief’, Puts its Vast Experience in Purpose-Led Transformation at the Core of its Brand Story
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From messages of togetherness and happiness to some spunk and quirkiness, brands have taken several routes to engage consumers during Holi
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The agency took the OnePlus brand communication of Never Settle and stretched it to as much height as possible, literally!
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In its first-ever digital film, Parineeti Chopra propagates the message to the youth and encourages them to embrace their #FilterFree skin
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The films dramatically bring alive the irritants one goes through during an out-of-home salon experience, while highlighting Urban Company’s convenient, on-time, mess-free, at-home salon service solution
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The film is directed by Bauddhayan Mukherji (Buddy), under his production house Little Lamb Films
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The campaign goes beyond just being a showcase of the superlative specs of the phone and highlights the brand ideology
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The brand has roped in Leander Paes & Geeta Phogat as brand ambassadors to raise awareness about esports and the discipline, and the ethos of an ace esports athlete
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