The brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls across India in partnership with School EdTech major LEAD
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A 360-degree campaign is produced by Small Fry Productions, the film - propelled by the combined celebrity of Gajraj and Priyamani - is supported by TV, print, OOH, POS and digital
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The video has been shot and produced by Sumeet Malhotra of Bombaiyya Films
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Deepika as the #CREDSanta will bring a range of exclusive offers, rewards, fun games
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Apart from its superfast delivery promise & expansive range of grocery products, the campaign also highlights Swiggy Instamart’s attractive offers for first-time users
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With Ravi Dubey as the face, the campaign titled ‘Sabse Alag, Sabke Liye’ will make way for the channel’s next phase of growth
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The campaign is about the infinite number of ‘normals’ that exist now
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The campaign is designed by Leo Burnett Orchard, with Carat being its media agency
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