For Puneeth Bekal, future marketing will not be just about brands but also about data insights, design and product services
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Prateek Malpani points out that brands will always follow consumers and consumers will only take to platforms that give them value
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As the creator economy gears up to enter its peak, Pranay Swarup reflects on the growth opportunities that lie ahead
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Nikunj Kewalramani believes that influencer marketing is impacting the business-to-business space as well with a new breed of influencers emerging
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With the increase in demand for online shopping and digital marketing growing, brands are investing more in affiliate marketing says Neha Kulwal
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Unprecedented challenges led Neha to think about how to change Pizza Hut India’s brand trajectory for the next normal
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Muralidharan Kannan’s long-term plan is built on three Ps of marketing – being purpose-driven and focusing on the planet and performance
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Medhavi Nain has helped bring alive Anastasia Beverly Hills’ DNA of creating self-reliant individuals for makeovers
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