Articles for Event

Marketers Reflect On 'Had I Known A Year Ago': Lessons On Adaptability & Strategy
Marketers Reflect On 'Had I Known A Year Ago': Lessons On Adaptability & Strategy

Marketers share key lessons on adaptability and strategy over the past year, highlighting the importance of communication, embracing innovation and balancing passion with practicality

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BW Momentum 2024 Charts Course For Marketing's Future
BW Momentum 2024 Charts Course For Marketing's Future

As industry leaders converge to discuss AI, digital commerce and influencer strategies, the BW Merits celebrates marketing excellence

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AI, Gen Alpha & Digitisation To Take Centre Stage In Marketing
AI, Gen Alpha & Digitisation To Take Centre Stage In Marketing

Leaders from Daewoo India and Goodyear predict hyper-personalisation, sustainability focus, and ethical data use as key trends shaping the future of marketing

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Gen AI's Growth Potential & Impact On Modern Marketing
Gen AI's Growth Potential & Impact On Modern Marketing

Industry experts shed light on the pros and cons of Artificial Intelligence (AI), its impact and more

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AI In Marketing: A Double-edged Sword
AI In Marketing: A Double-edged Sword

Marketing leaders discuss Artificial Intelligence’s role in simplifying business strategies and the importance of human oversight

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Pseudo-celebrities, Employee-driven Influencer Marketing Shapes New Age Marketing
Pseudo-celebrities, Employee-driven Influencer Marketing Shapes New Age Marketing

Transformation of the brand's reach with relatable influencers who resonate with the audience. Harness the power of authenticity and strategic engagement to drive unprecedented growth and visibility in today's digital landscape, note experts

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BW Merits Celebrates Modern Marketing; Over 50 Brands Among Winners
BW Merits Celebrates Modern Marketing; Over 50 Brands Among Winners

Bisleri, Siemens, State Bank of India, Tata Motors, Razorpay, Cipla, Dalmia Cement among others take home Gold Merits

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BW Security World Inaugural Edition Launch To Take Place On 1 June

The landmark achievement of the BW Security World Inaugural Edition Launch will take place on 1 June, 2024, at The India International Centre, Lodhi Road, New Delhi

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