From AI to TV’s relevance, the summit will explore the trends driving content and advertising
Read More
The Festival will also introduce a new initiative, Country Pavilions, aimed at enhancing the global representation of various countries at the Cannes Lions
Read More_20240903002830_original_image_1.webp)
As the digital landscape floods with content, marketing leaders stress the growing importance of crafting meaningful and resonant narratives to capture audience attention and stand out in a sea of information
Read More_20240902144336_original_image_24.webp)
The way people used to buy products or interact with brands hasn't changed. What has changed is the outlook towards products and brands that have been offered by companies , say experts
Read More
The second annual edition of BW Marketing World's 40Under40 reflects the next generation of future trendsetters and narrative leaders of marketing from brands such as Samsung, Tech Mahindra, Pepsico India, Dabur, Max Life Insurance and more
Read More_20240902123349_original_image_17.webp)
Marketer sentiments in India are on the positive side in the year ahead as they experience growth in categories and an uptick in consumer behaviour
Read More_20240902123052_original_image_13.webp)
CASHurDRIVE’s CEO Raghu Khanna explores the sustainability paradox, where while consumers want sustainability, they do not necessarily want to pay for it
Read More_20240831174147_original_image_15.webp)
Experts from diverse sectors focus on strategies for brand-building to ensure long-term relevance
Read More
