Companies are realising that to make a lasting impact, to increase ROI they must go beyond traditional advertising and focus on creating value-driven experiences that resonate with their audiences on a deeper level, says Vanwari
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Quick look at the big moves in the industry this week
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Quick look at the new hirings and promotions this week
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By combining the engaging power of video with the precision of personalisation, brands can create compelling, memorable experiences that drive engagement, conversions, and loyalty, says Yadav
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The code mandates regulatory approval before promotion and bans extravagant incentives to healthcare professionals
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The expectation of consumption recovery, swelled ad investments and a commitment to responsible and agile marketing practices will drive maximum impact and value for the FMCG brands
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Quick look at the senior-level movements in the industry this week
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On the B2B buyer side, 36 per cent say they would leave a supplier that doesn’t meet their sustainability expectations, mentions the report
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